D - Marketing

After meeting with my internal client, I realized that the reports that I was doing to show them the bi-monthly performance of the Facebook Fan Pages, it was not what they needed. There was too much information, and it was so hard to analyze it. With that feedback, I developed and design a Dashboard, in which the client could see easily the performance of the Fan Page, and they can use it to take quickly decisions. Header and KPIs Demographic Analysis Performance Paid Ads Position against Competition

This campaign, was for a new shoot for an e-commerce. Working together with our client and Google team, we updated the look and fill of this website, giving the chance to the customers to look inside the stores, as if they were in Google Street View. It was a brand awareness campaign, and considering the great project that it was, we just used Google placements in the strategy. By that, I decided to have different placement both in the Display network and in Youtube, oriented in reach as many people as possible. The budget for this campaign was CAD $35,000 and the date was October 2015. With this budget, we got over 50 millions impressions and 600 thousand clicks. Display GSP Lightbox Masthead (desktop) Mobile Masthead