Fracking

Industry: Oil and gas.
Objective: Teach to the target what fracking is, and why it is needed in Argentina.
Budget: AR$ 565,460 (CAD $75,400).
Main Target: People over 55 years interested in fracking.
Secondary target: People over 40 interested in the brand and in government companies.
Dates: August to December 2014.

Strategy: We were present in Google Search in 90 % of search related with some of the keywords. Also we used Remarketing in Youtube to reach people who watched some video related with fracking or a video ad from the brand. Besides, we had two commercials, so the people who first watched the "Video A", were impacted the second time with the "Video B" and vice versa. In Facebook, we used Links ads, to bring qualified traffic to the landing page. And we complement the campaign with Promoted Tweets and Promoted Account in Twitter, so we could increase the reach and the amount of followers of the official account.

Google Search

Youtube (remarketing)

Facebook