Google Search Always On

Date: February 2018
Objective: Overall impression share < 65 %
Monthly budget: CAD $105

During February, we mainteined the main KPIs showing a slight improvement in CTR and Avg PPC. In addition, we observed that the impression share increased a few points. Campaigns like "Unbrand" mainly, where the competition is high and the costs much higher, worked well, allowing us to associate the brand to the established territories. Regarding the top 10 of keywords, we see a lot of brand names and many other words from Salta and Cafayate, which is the topic we want to associate the brand with.