New Vineyard near the Beach

This campaign was for generated brand awareness of the new Vineyard near the beach. Historically in Argentina, all the Vineyards were down of the Mountain of Andes (in the west side of the country), and this one was the first one near the Atlantic Ocean.

Objective: Brand awareness.
Budget: CAD $32,000.
Date: Last week of December, January and first ten days of February (summer time in Argentina).

Strategy: Used high impact format in Mass Media to deliver the message of this new Vineyard. Also programmatic buying to impact an incremental reach, and used Weather Targeting and Hyper-location to deliver special ads. 

I proposed to use an specific ad the cloudy o rainy days. Because of that, those day we showed a different ad, in which the main massage was to have an alternative to the beach.